Positano, the Jewel of the Amalfi Coast

From the very first glance of the colorful houses that cascade down the wisteria and bougainvillea filled hillside, you know you are somewhere special.  Aptly called the “Jewel of the Amalfi Coast,” the popular Mediterranean seaside resort of Positano has captivated everyone from the Swiss-German Expressionist artist Paul Klee to author John Steinbeck who once wrote, “Positano bites deep. It is a dream place that isn’t quite real when you are there and becomes beckoningly real after you have gone.” The glamorous town is immortalized on celluloid in the films Under the Tuscan Sun (2003) and the 1994 Robert Downey Jr. comedy Only You.


Words do not do this idyllic resort justice, and it truly has to be seen to be believed. Magnificent views abound, making it one of Italy’s most photogenic towns. The narrow winding roads, filled with “not for the faint of heart” drops, watchtowers, Vespa’s and the occasional herd of sheep, only add to Amalfi’s ambiance.


A day in Positano poses many possibilities. Located in the heart of the town and a block from the beach, a visit to the Church of Santa Maria is a must. Speaking of beaches, the stretch known as Spiaggia Grande is filled with restaurants and bars and always lively. Be sure to shop for classic jewel encrusted custom sandals made by local artisans (Artigianato Rallo is a favorite), hand-painted ceramics or take home a watercolor or two of the picturesque seaside. Sample the area’s favorite beverage Limoncello and a Positano pizza at one of the many scenic outdoor cafes. And for the adventurer, hike the Path of the Gods (aka “Senriro degli Dei”) that encompasses five miles of hiking trails with dramatic views of the Amalfi Coast and Capri.


If you are sailing the Mediterranean aboard Regent Seven Seas Cruises® and would like a more personalized tour, take the Beautiful Positano & Amalfi excursion that includes a visit to the 9th-century church St. Andrews Cathedral and leisure time to shop the boutiques, sample the local wine and take in the spectacular views.  A boat ride through the interior of the famed Emerald Grotto where stalactites and stalagmites form columns, figures and shapes and contribute to the water’s incredible green hue is on every traveler’s to-do list. While you are on the Amalfi Coast, visit another one of the area’s incredible towns, Ravello.  Scenic Ravello offers a visit to Villa Rufulo, a stunning Moorish-influenced 13th-century villa and overlooks Piazza Vescovado, the cultural center of the town. Personal time can be spent walking the cobblestone streets of the medieval village with a visit to the Duomo cathedral. And for a personalized experience at your own pace, see the sights via the Executive Collection with a private minibus, van or car complete with an English-speaking guide.

At the end of the day, you will never want to utter the words “Ciao Amalfi.”

View our all-inclusive voyages that visit stunning Amalfi.

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